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Digital Strategy
October 21, 2026 · 6 min read
Key Facebook Statistics Marketers Need to Know in October 2026
The latest Facebook statistics, user trends
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October 21, 2026 · 7 min read
How AI Can Help Account Managers Become Strategic Partners
October 7, 2026 · 11 min read
How Employee Advocacy Drives Organic Social Media Growth
September 23, 2026 · 5 min read
Your Paid Media Might Be Performing. But Is Your Business?
September 9, 2026 · 5 min read
Building a High-Performing Paid Media Strategy in 2026
September 8, 2026 · 7 min read
Why Marketers Need to Focus on Social Metrics Beyond Website Traffic
How we think
Digital Strategy
SEO
September 8, 2026 · 11 min read
How to Optimise Social Media Profiles for Better Search Visibility
How to optimise social media profiles…
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Digital Creative
August 25, 2026 · 4 min read
How Ordinary Problems Can Spark Unexpected Creative Ideas
Impactful ideas rarely start with a rare prob…
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SEO
August 12, 2026 · 10 min read
Understanding the Relationship Between Content Marketing and SEO
If you’ve heard someone say, “SEO is dead”..
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Animation
August 12, 2026 · 6 min read
The Role of AI in Video Scaling and Scripting
Video isn’t slowing down anytime soon.
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Digital Strategy
October 21, 2026 · 6 min read
Key Facebook Statistics Marketers Need to Know in October 2026
The latest Facebook statistics, user trends
Read moreAccount Management
October 21, 2026 · 7 min read
How AI Can Help Account Managers Become Strategic Partners
Discover five ways AI can help account managers improve client..
Read moreSocial Media
October 7, 2026 · 11 min read
How Employee Advocacy Drives Organic Social Media Growth
How employee advocacy can increase organic reach…
Read moreExpert Series
September 23, 2026 · 5 min read
Your Paid Media Might Be Performing. But Is Your Business?
Your paid media numbers might look great. But…
Read moreMedia Buying
September 9, 2026 · 5 min read
Building a High-Performing Paid Media Strategy in 2026
The six essential elements of a successful paid…
Read moreSEO
September 8, 2026 · 7 min read
Why Marketers Need to Focus on Social Metrics Beyond Website Traffic
Why engagement, reach and audience…
Read moreSEO
September 8, 2026 · 11 min read
How to Optimise Social Media Profiles for Better Search Visibility
How to optimise social media profiles…
Read moreDigital Creative
August 25, 2026 · 4 min read
How Ordinary Problems Can Spark Unexpected Creative Ideas
Impactful ideas rarely start with a rare prob…
Read moreSEO
August 12, 2026 · 10 min read
Understanding the Relationship Between Content Marketing and SEO
If you’ve heard someone say, “SEO is dead”..
Read moreAnimation
August 12, 2026 · 6 min read
The Role of AI in Video Scaling and Scripting
Video isn’t slowing down anytime soon.
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Flume News
August 6, 2026 · 6 min read
Convincing Premium Brands to Approve “Raw” Social Content
Why authentic social content is outperforming…
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UX Design
July 13, 2026 · 9 min read
Great UX Isn’t Just About Making Things Look Pretty Anymore
The most important UX design skills …
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Development
July 13, 2026 · 7 min read
How to Succeed When Google Provides the Answer
How to build visibility, authority and …
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SEO
July 2, 2026 · 6 min read
How to Get Your Content Cited by AI Search Tools
Learn how ChatGPT, Google AI Overviews…
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Expert Series
July 1, 2026 · 3 min read
How Big Data Analytics Drives Digital Marketing Transformation in Modern Organisations
Today’s digital ecosystem generates massive volumes of..
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Expert Series
June 23, 2026 · 7 min read
Doing More With Less: Scaling Product Velocity Through Design Systems
Optimise your product design budget in 2026: discover how implementing design systems accelerates…
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Digital Copywriting
June 8, 2026 · 4 min read
5 Must-Know Digital Marketing Trends for 2026
The top digital marketing trends shaping 2026, from AI-driven search and video content to automation and …
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CRO
June 8, 2026 · 8 min read
Mastering the Post-Click Experience: Why Paid Traffic Fails to Convert
Fix your post-click gap in 2026: identify why high-traffic campaigns aren’t converting and optimise the digital journey…
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Media Buying
June 8, 2026 · 6 min read
Mastering the Halo Effect: How Paid Media Drives Organic Growth
Master the halo effect in 2026: discover how your paid media campaigns actively boost organic rankings…
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Digital Copywriting
May 22, 2026 · 10 min read
Top Video Marketing Trends for 2026
Video marketing in 2026: identify the new trends shaping how brands engage audiences, drive visibility, and..
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Digital Copywriting
May 22, 2026 · 8 min read
Why TikTok and YouTube Are the New Google for South African Brands
Is your brand visible where it matters? Discover why TikTok and YouTube are becoming the primary search engines..
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Digital Copywriting
May 22, 2026 · 11 min read
Beyond the Search Bar: Mastering Omnisearch for South African Brands
Master Omnisearch to boost your South African brand.
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Digital Copywriting
April 15, 2026 · 9 min read
Why Sales Experts Know Transparency Builds Trust, Not Just Results
Transparency builds trust by revealing how work gets done, helping clients understand decisions, collaboration, and results.
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Digital Copywriting
April 13, 2026 · 7 min read
Education Builds Credibility: How Agencies Earn Trust through Insight, Not Pressure
Education builds credibility by showing expertise through process.
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Expert Series
April 13, 2026 · 4 min read
SEO vs AEO vs GEO: The Three-Layer Search Reality Your Brand Cannot Afford to Ignore
SEO, AEO, and GEO are not the same thing.
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Digital Copywriting
March 16, 2026 · 8 min read
When Sales Experts Face Performance Pressure, Real Sales Momentum Begins
“Big ideas” will never go out of style – that’s why creative breakthroughs still win awards.
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Digital Copywriting
March 16, 2026 · 7 min read
When Sales Experts Choose Consistency over Motivation, Growth Follows
By March, January energy is gone and forgotten, along with packed gyms and quiet inboxes.
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Expert Series
March 10, 2026 · 8 min read
UXO: Turn Traffic into Revenue
Every page on your website is a conversation with a real person. UXO turns great conversations into a confident yes.
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Digital Copywriting
February 19, 2026 · 5 min read
Human Edge in Digital Marketing: Talent Drives 2026 Wins
Digital marketing in 2026 isn’t just about the latest AI tools, platforms, or automated campaigns. There’s no denying
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Digital Copywriting
February 19, 2026 · 3 min read
PPC Data to Supercharge SEO: Paid + Organic Integration
In 2026, smart marketers know that paid and organic search are two sides of the same coin. PPC (pay-per-click) campaigns give real-time insights into what your audience is searching for, clicking on, and converting from – and that data is pure gold for SEO (search engine optimisation). Integrating paid and organic strategies allows businesses to optimise content, improve search visibility, and drive high-intent traffic that actually converts.
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Digital Copywriting
January 29, 2026 · 8 min read
Performance Max vs. Manual Campaigns: When to Use AI and When to Take Control
earn when to use Performance Max or manual Google Ads, how a hybrid approach works, and how to avoid wasted spend while staying profitable with AI.
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Digital Copywriting
January 23, 2026 · 7 min read
AI as Your Co‑Pilot: When to Let AI Lead and When to Take Control
AI is becoming everyone’s co‑pilot at work. Here’s how to know when to let AI take the lead – and when humans need to stay firmly in control.
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Digital Copywriting
December 11, 2025 · 6 min read
2025 Wrapped : What This Year’s Digital Trends Tell us About 2026
Every year, the world of tech gives us breadcrumbs after breadcrumbs – the little hints about where things are going next. And if 2025 has shown us anything, it’s that 2026 is not playing around. It’s coming with a widespread integration of AI into daily life and business operations with a focus on human-centric technology and authentic connections, and a shift in consumer behaviour toward immediate well-being and participatory culture. In other words, upgrades, energy, and a whole lot of AI. (Hopefully they don’t get physical bodies, right?)
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Digital Creative
December 11, 2025 · 6 min read
Why Brands Are Posting Fake Apologies
If you’ve been anywhere near social media recently, you’ve probably seen the “formal apology” trend that’s been doing
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Digital Creative
December 4, 2025 · 4 min read
THE SPRING CLEAN YOUR MARKETING ACTUALLY NEEDS
There’s a special kind of optimism that grips marketers around this time of year. Maybe it’s the longer days, or maybe it’s the collective realisation that Q4 targets won’t meet themselves. Whatever the cause, everyone suddenly wants to “refresh,” “rethink,” or “revitalise” their marketing.
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Digital Copywriting
November 25, 2025 · 3 min read
WHAT MARKETERS CAN LEARN FROM THAT ONE FRIEND WHO’S ALWAYS LATE
We all know that one friend who says, “I’m five minutes away,” when they haven’t even left the house. You sigh, check your watch, and remind yourself that this is just who they are. But while being late might be forgivable in friendship, in marketing, it’s a whole different story.
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Digital Copywriting
November 25, 2025 · 3 min read
IS YOUR BRAND SPEAKING SOUTH AFRICAN, OR JUST SPEAKING MARKETING?
You can instantly spot a brand that’s trying too hard to sound local. It’s in the forced slang and awkward “Mzansi moments” with copy that drops a “howzit” like it’s seasoning rather than substance.
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Digital Creative
November 25, 2025 · 4 min read
AI ISN’T COMING FOR YOUR JOB. IT’S COMING FOR YOUR BUSYWORK
Put the meat tenderiser down and step away from your laptop. You can relax. At least, for now.
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Digital Creative
November 11, 2025 · 3 min read
The Context Effect: Turning Storytelling into Strategy
It’s no secret that today’s digital space is flooded with content. With such volume, one has to wonder why some stories stick and others simply vanish.
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Digital Creative
October 28, 2025 · 6 min read
Authentic Heritage Marketing for South African Brands
In South Africa, heritage is everywhere – from the rugged landscapes of the Drakensberg to the bustling townships of Johannesburg, and even at a Sunday braai. It is not merely a backdrop – it is part of the nation’s collective identity, a living and breathing resource that informs who we are. For South African brands, heritage is both a treasure chest and a tightrope: leveraged strategically, it can create authentic connections with audiences – misused, it can provoke ridicule or worse, social media outrage.
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Digital Creative
October 28, 2025 · 5 min read
Heritage Campaigns That Worked in South Africa
See how South African brands created meaningful Heritage Month campaigns through cultural respect, community participation and authentic storytelling.
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Digital Creative
October 28, 2025 · 7 min read
Fireside to For You Page: What SA Storytelling Teaches Modern Marketing
Once upon a time, long before scrolling through TikTok feeds became a daily ritual, South Africans gathered in kitchens, at Groove, and under the wide Highveld sky, around fires, under the shade of a tree, or in communal circles to share stories.
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Flume News
September 18, 2025 · 4 min read
Beyond Billboards: How AI Is Impacting Digital Out-of-Home Advertising
Out-of-home (OOH) advertising has really evolved. Once all about scale – billboards on highways, print on busy streets, and digital screens in malls – the medium is now shifting from static placements to smart, adaptive platforms fueled by artificial intelligence. In the same way programmatic transformed online media buying, AI is now driving a new era in digital out-of-home (DOOH), where context, data, and automation redefine what’s possible. It’s a shift that’s making outdoor advertising more targeted, cost-efficient, and performance-driven than ever before.
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Digital Creative
September 2, 2025 · 6 min read
DIGITAL SUSTAINABILITY IS THE NEW BLACK (AND GREEN)
Understand digital sustainability and how lighter websites, ethical data practices and thoughtful design can reduce the impact of online activity.
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Digital Creative
August 21, 2025 · 6 min read
HOW TO USE AI PERSONALISATION WITHOUT BEING A DIGITAL CREEP
There’s a fine line between “We noticed you like oat milk, so we stocked it at your local shop” and “We saw you crying at 3:17am last Thursday and thought you’d enjoy this discount on weighted blankets.”
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Digital Creative
August 19, 2025 · 6 min read
SEARCH IS DEAD. LONG LIVE THE ALGORITHM: HOW TIKTOK & AI ARE BECOMING THE NEW SEARCH ENGINES
Once upon a time, the search bar was sacred. You typed in what you wanted: “Italian restaurants near me”, “How to do SEO”, or “Why is my cat vibrating?” And Google, the benevolent god of the algorithm, delivered answers. That era? It’s on life support.
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Digital Creative
August 15, 2025 · 5 min read
Sincerity: The Creative Currency That Cuts Through the Noise
See why sincerity, consistency and human relevance help creative work cut through content overload, earn trust and remain memorable.
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Flume News
August 13, 2025 · 4 min read
The Automation Advantage: Programmatic Buying in the Age of AI
Understand how AI-powered programmatic buying uses automation, real-time bidding and predictive data to improve targeting, efficiency and advertising ROI.
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Digital Copywriting
July 31, 2025 · 6 min read
Content Fatigue: Why Your Ideas Need Some Espresso
Combat content fatigue by prioritising quality, varied formats, authentic storytelling and data-led optimisation that keeps audiences engaged.
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Animation
July 16, 2025 · 6 min read
CREATIVITY IS THE STRATEGY: HOW IDEAS POWER CONTENT THAT CONVERTS
Let’s get one thing out of the way: if your content strategy starts with, “What’s trending on TikTok?” you’re already on the wrong battlefield. Creativity isn’t a garnish you sprinkle on your posts at the last second – it is the strategy. It’s not the icing on the cake. It’s the recipe, the oven, and the half-burned kitchen towel you heroically salvaged with flair.
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Animation
July 16, 2025 · 6 min read
CONTENT IN MOTION: WHY YOUR CONTENT STRATEGY NEEDS A ROCKET LAUNCHER
If a blog post goes live in the forest of the internet and no one shares it, does it even matter? Philosophers may debate the sound of trees falling, but marketers know one thing for sure: silence doesn’t convert.
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Flume News
July 16, 2025 · 2 min read
The Real Online Currency Isn’t Clicks – It’s Attention
If it feels like everyone’s fighting for your attention these days, it’s because they are. The attention economy frames human focus as a scarce and highly valuable resource. And it is. With so much content to contend with, from TikToks to targeted ads to 12-second trailer teasers, your audience is inundated with things to watch, and now your content’s job is to help them decide what’s worth their time, emotion, and cognitive bandwidth.
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Animation
June 17, 2025 · 3 min read
A Quest for Engagement – Gamification in Digital Marketing
These days, everyone’s fighting for attention online. Brands, creators, even your local pizza place. That’s why simply showing up is not enough; you have to keep people interested, and that’s exactly what gamification can do. It’s a smart, creative way to make your marketing feel more like play than promotion. You game? Let’s get into it.
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Flume News
June 5, 2025 · 6 min read
CLICKS DON’T PAY BILLS: UNLOCKING CONVERSIONS WITH PAID MEDIA AND CRO
There’s a rather painful truth in digital marketing: throwing money at ads doesn’t guarantee conversions. It’s a bit like shouting your crush’s name from a rooftop and expecting them to fall in love with you on the spot. You’ll get attention, sure, but love? Commitment? Sales? Not so much.
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Flume News
April 25, 2025 · 6 min read
You Need a Wealth of Trust to Build a Brand
Would you pay someone to be your friend? (We hope not… otherwise this is about to get really awkward.) Just like friends, communities and customers across social media can’t be bought. Trust and credibility are your currency with them. Spend wisely – because that’s how you’ll bank loyalty, conversions, and long-term success for your business.
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Digital Copywriting
April 25, 2025 · 7 min read
Telltale Signs You’ve Used AI in Your Marketing – Yes, Your Audience Can Tell
There’s no denying it: AI has seeped into almost every part of our lives. And with every update, it’s getting better at sounding human, looking polished, and mimicking reality. However, just because it seems real, doesn’t mean it is. People can tell, especially in your marketing. And when they do, it can chip away at your brand’s credibility.
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Flume News
March 28, 2025 · 6 min read
What Role Does Content Marketing Play in SEO Growth?
SEO and content marketing: a power couple that, when done right, can turn even the most obscure website into a traffic-generating machine. But if you’ve ever wondered what content marketing actually does for SEO – aside from giving marketers another excuse to write blog posts – you’re in the right place.
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Flume News
March 27, 2025 · 5 min read
TikTok – It’s Time to Win Over the Algorithm
P*lished. Br*nded. Sl*ck. Pois*d. Serio*s. Write them down, because these are TikTok swearwords. If you’re surprised, everything you think you know about the platform is wrong…
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Flume News
February 27, 2025 · 5 min read
Animation Should Be the Star of Your Advertising Show
Lights. Camera. Animation. It’s not just for cartoons and Pixar movies – animation is a game-changer for simplifying ideas, making them stick, and keeping your audience captivated. Whether you’re trying to explain a product, teach a concept or just want to entertain your audience, animation has the power to turn the most confusing jargon into something everyone can understand and enjoy.
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Flume News
February 27, 2025 · 6 min read
Confessions of a Digital Marketing Team: How we actually ‘Google’ things in 2025
In South Africa, when a brand becomes the word for something, you know it’s made it. We don’t reach for lip balm – we grab Lip Ice. Posters aren’t stuck up with tape, they’re held together by Sellotape. And when the dishes need doing, it’s Sunlight and water, no matter what brand of liquid soap is on the sink.
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Flume News
February 14, 2025 · 3 min read
Chief Creative Officer Appointment
I’m most excited about one thing in my new role: impact – across the business, across our clients, and ultimately across the industry. Flume has built an incredible reputation – founded on genuine relationships, a one-of-a-kind culture, and smart work – often without shouting it from the rooftops. But here’s the thing: we’re strong contenders, and the industry knows it. Now, I want to help us crank up the volume on that.
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Flume News
February 4, 2025 · 7 min read
How Our Sales Department Works with Other Teams to Serve You Better
Picture this: The Sales department is often viewed as a charming group of extroverts, armed with impeccable pitch decks and a borderline magical ability to remember names. While we do enjoy the occasional applause for sealing a deal, the truth is that our success lies in collaboration. Teams working together (and not just Sales on their own) is what creates a winning formula.
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Flume News
February 4, 2025 · 5 min read
How our Sales Team builds stronger customer relationships
Picture this: It’s 1700 in Cape Town, and you’re at Greenmarket Square. A merchant greets you by name, already holding up the patterned fabric you were eyeing last week. “I saved the best piece for you,” they say with a wink. You haggle a little (as one does), agree on a deal, and walk away feeling like a VIP.
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Flume News
November 27, 2024 · 7 min read
SEO in the Age of AI: Key Adaptations for Success
If digital marketing were a club, SEO would be that regular guest who occasionally reinvents themselves with a new wardrobe. And now, AI has waltzed in wearing something futuristic, making everyone wonder if SEO is about to become a wallflower or evolve into something even more dazzling. Spoiler: it’s the latter.
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Flume News
November 26, 2024 · 6 min read
DATA DASHBOARDS THAT DRIVE IMPACT AND CLEAR ACTIONABLE INSIGHTS
In the realm of digital marketing, data dashboards are a bit like that underrated genius in the room – they may not be the centre of attention, but they’re the ones actually making things happen. While everyone’s busy throwing around buzzwords and dreaming up viral campaigns, it’s the dashboards that quietly track performance, cut through the noise, and deliver the insights that drive real impact.
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Flume News
November 26, 2024 · 7 min read
Multilingual and Locational SEO: Your Tour Guide for Global Markets
Welcome to the global marketplace, sunshine – where every business is just one click away from being seen by millions of potential customers. It’s exciting, right? However… if you’re still speaking only one language and relying on the same old keywords, your business will come across as a naive “tourist” instead of a savvy “local”.
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Flume News
November 1, 2024 · 7 min read
9 Essential Skills for UX Designers in 2024
Review nine essential UX design skills, including empathy, problem-solving and adaptability, to create more useful and engaging digital experiences.
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Flume News
October 28, 2024 · 5 min read
WHAT IS THE DIFFERENCE BETWEEN WEB DESIGN AND WEB DEVELOPMENT?
Compare web design and web development, including their responsibilities, skills and roles in creating attractive, functional websites.
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Flume News
October 23, 2024 · 8 min read
10 REAL-WORLD UX/UI APPLICATIONS: THE MAGIC OF UX/UI
See how brands such as Airbnb, Spotify, Amazon and Canva use effective UX and UI design to create intuitive, engaging digital experiences.
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Flume News
October 17, 2024 · 8 min read
Becoming a Web Developer in 2024
Understand the skills, coding languages and career paths involved in front-end, back-end and full-stack web development in 2024.
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Flume News
September 16, 2024 · 7 min read
Maximising ROI with Integrated Digital Marketing and PR Campaigns
Improve marketing ROI by integrating digital marketing and PR through audience targeting, data-led decisions, optimised content and consistent messaging.
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Flume News
September 16, 2024 · 7 min read
How Digital PR Can Amplify Your Brand’s Online Presence
You might think Public Relations is all about hashtags, damage control in the face of cancel culture, and viral videos, but its roots run much deeper.
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Flume News
September 16, 2024 · 7 min read
THE ROLE OF AI IN SHAPING THE FUTURE OF PUBLIC RELATIONS AND MARKETING
Artificial Intelligence (AI) is transforming industries across the globe, and marketing and public relations (PR) are no exceptions. Integrating AI into these fields is not merely a trend; it’s a fundamental shift reshaping how brands communicate, engage, and build relationships with their audiences.
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Flume News
September 10, 2024 · 6 min read
Authentic Digital PR Strategies Can’t Be Deepfaked
Build brand trust with authentic digital PR strategies, including consistent messaging, transparent communication and credible audience engagement.
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Digital Strategy
September 8, 2024 · 10 min read
Defining Illustration and Its Significance As a Creative Field
It’s pretty accepted when you meet a stranger for the first time, to ask them what they do. For me, however, this conversation normally goes down a bit differently. It starts off
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Digital Strategy
September 7, 2024 · 3 min read
The Digital Marketing Industry – Where To From Here
Let’s start off by saying that marketing is not the only place where technology has had great effects but it is rather one where it’s the most blatant at the moment. There
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Digital Strategy
September 6, 2024 · 3 min read
What Working At Flume Has Taught Me
A couple of weeks ago, I handed in my resignation, which will mark the end of my (almost) 2 years at Flume. I didn’t make this decision lightly. I’m incredibly sad to
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Digital Strategy
September 5, 2024 · 4 min read
Marketing to South African Millennials
Marketing to South African consumers present numerous challenges to marketers. Not only are we a culturally diverse nation but we also have a very young and passionate population. The fast pace of
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Flume News
August 22, 2024 · 7 min read
The Vital Role of a Paid Search Strategy in Digital Marketing
How paid search uses keyword research, targeted ads, landing pages, bidding and ongoing optimisation to drive relevant traffic and conversions.
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Flume News
August 22, 2024 · 7 min read
The Six Essentials of a Successful Paid Media Strategy in 2024
Build a stronger paid media strategy with six essentials covering data-led targeting, channel integration, creative consistency and campaign optimisation.
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Flume News
August 19, 2024 · 8 min read
Paid Media: What Is It, Why Is It, and How Do You Nail Its Best Practices?
Understand what paid media is, how it supports digital marketing goals and which targeting, creative and measurement practices improve performance.
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Flume News
July 29, 2024 · 13 min read
The Best Social Media Platforms for Your Brand’s Marketing
Compare major social media platforms and choose the channels that best match your brand, audience, content style and marketing objectives.
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Flume News
July 24, 2024 · 6 min read
From Scrolls to Sales: Set Social Media Goals That Grow Your Business
Social media is a lively digital jungle where entertainment, connection, and communication collide. It’s a whirlwind of double-tapping, thumb-scrolling, hashtagging, and LOL-ing.
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Flume News
July 18, 2024 · 7 min read
PRACTICES & GUIDELINES TO UP YOUR BUSINESS’S SOCIAL MEDIA GAME
Improve social media customer service with practical guidance on response times, community management, empathy and consistent audience support.
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Flume News
July 18, 2024 · 8 min read
10 Lead Generation Tactics for Navigating the Social Media Stream
Use 10 practical social media lead generation tactics, from optimised profiles and lead magnets to targeted ads, chatbots and performance analytics.
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Digital Strategy
July 12, 2024 · 4 min read
Media Buying For Beginners
Research, research and more research. And most importantly, test, test, test. There’s nothing fancy or super difficult about the media buying process. You really just need to be logical, trust your past
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Digital Diary
July 11, 2024 · 1 min read
Flume’s June Digital Diary
Catch up on Flume’s June 2024 Digital Diary, featuring social media developments, AI insights and practical ideas for stronger online strategies.
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Digital Creative
July 8, 2024 · 7 min read
The Digital Diary: How We Create Magic Every Month – As a Team
Go behind the scenes of Flume’s monthly Digital Diary and see how research, teamwork and creative thinking turn digital trends into useful insights.
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Digital Creative
July 8, 2024 · 8 min read
The Psychology of Colour in Marketing
In digital marketing, colour is a powerful tool that has the ability to influence brand perception, human emotions and consumer behaviour.
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Digital Strategy
July 5, 2024 · 3 min read
Life of An Intern
As a student, fresh out of university with a degree to your name and little to no working experience, the real working world can be a daunting place. You always hear those
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Digital Copywriting
June 24, 2024 · 15 min read
The Future of Creative Services in the Age of AI
For marketing managers, strategists, business owners – and anyone who uses digital marketing, really (so, everyone) – understanding how AI is transforming digital creative content like design, video, and copywriting is crucial.
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Flume News
May 31, 2024 · 7 min read
Riding the Digital Wave: Using Social Media Trends in Marketing Strategies
See how strategists turn social media trends, audience data and channel insights into integrated digital marketing campaigns that improve results.
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Flume News
May 31, 2024 · 4 min read
How Strategists Optimise ROI With Data-Driven Strategies
See how strategists use audience data, customer journey insights and campaign measurement to make better decisions and improve marketing ROI.
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Flume News
May 31, 2024 · 5 min read
A Skilled Strategist Knows How to Use Data for a Magical Marketing Campaign
Our “Strat Beasts” like to compare themselves to apex predators. And while we don’t disagree with the analogy (after all, they are powerful, cunning and sharp-clawed if you get in their way) we like to think of them as something a bit more magical… Like the majestic Hogwarts hippogriffs in the Harry Potter series.
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Flume News
May 16, 2024 · 6 min read
Why Strategists Use Multi-Channel Campaigns for Maximum Effect
Understand how multi-channel campaigns connect social media, search, email and messaging to deliver consistent experiences and stronger results.
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Digital Diary
April 29, 2024 · 1 min read
Flume’s April Digital Diary
Catch up on Flume’s April 2024 Digital Diary, covering social media controversies, platform updates and new features across the digital landscape.
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Flume News
April 18, 2024 · 5 min read
MANAGING MARKETING ACCOUNTS 101: THE KEY TO CLIENT SERVICES
For a successful marketing relationship – digital or otherwise – taking care of the client is as important as securing them. Sure, groundbreaking campaigns are amazing. But they can never be born without a solid client relationship to birth them.
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Flume News
April 18, 2024 · 3 min read
The Role of Your Client Service Team
Ah, digital marketing, that unpredictable, mystifying and, quite frankly, terrifying universe of algorithms, optimisation and user-experi-what? Well, it doesn’t have to be with the right client service team by your side. Let’s set the scene for you: You’ve just developed or created a new product or service. The one that’s really going to set you apart from your competitors. But how do you get it out there? A new webpage? An arsenal of well-articulated social media posts accompanied with beautifully designed graphics? Some swanky new animated banners curiously finding their way onto your competitor’s websites. SE-I-E-I-O? You want it all.
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Flume News
April 18, 2024 · 5 min read
Building Lasting Bonds: How Client Service Teams Can Help Your Brand Excel
Your secret weapon for success in the sometimes confusing world of digital marketing, where algorithms change like the weather and trends “trend” in the blink of an eye, is a skilled client service team, who will be by your side like a GPS in a sandstorm! These ever-humble individuals are the unsung heroes behind the scenes, orchestrating campaigns, deciphering analytics, keeping creatives in line, and ensuring your brand not only stays relevant but also stays at the peak of competitiveness.
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Services 2024
April 3, 2024 · 1 min read
Publishing channels(do NOT draft)
Publishing channels Paid media Social media Public Relations
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Services 2024
April 3, 2024 · 1 min read
Creative production(do NOT draft)
Creative production Design Video & audio visual Animation Motion graphics Gaming
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Services 2024
April 3, 2024 · 1 min read
SEO & Digital analytics(do NOT draft)
SEO & Digital analytics Data analytics Performance marketing
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Services 2024
April 3, 2024 · 1 min read
Web Development(do NOT draft)
Web Development UX/UI Hosting Integrations CRM Mailers
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Services 2024
April 3, 2024 · 1 min read
Strategy(do NOT draft)
STRATEGY Marketing strategy Brand strategy Communications strategy Digital & Social strategy
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Flume News
March 20, 2024 · 3 min read
Reap Your Leads Rewards & Convert Them into Sales – Expert Advice from our New Business Department
You’ve invited leads to a party, you’ve wined and dined them, but now they’re just hanging around, unwilling to commit. And it’s way past your bedtime. How do you seal the deal and turn your efforts into profits?
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Flume News
March 20, 2024 · 4 min read
Inside Flume: Sneak Peek into the New Business Department
Meet Flume’s New Business department and see how the team manages opportunities, pitches and relationships to support the agency’s growth.
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Flume News
February 21, 2024 · 7 min read
5 Must-Know Trends in Digital Marketing for 2024
Review five digital marketing trends shaping 2024, including AI personalisation, immersive content and changing consumer expectations.
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Flume News
February 20, 2024 · 3 min read
What’s in Store for the Year of More? Flume’s In-House Marketing Services Just Got Supersized
We’ve decided it’s the Year of More. This means more impact for you, the client, more effective storytelling for your brand, and more engagement with your audience.
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Digital Strategy
January 31, 2024 · 3 min read
How Digital Marketing Breathes Life into Integrated Marketing Communications (IMC)
We often get asked what digital marketing’s role is in IMC. Truth is, it isn’t just another spoke in the IMC wheel; it’s what gives IMC life!
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SEO
November 20, 2023 · 4 min read
How to incorporate social media into SEO strategies
When people look for things to buy or hunt for services to use, their first stop is usually a search engine like Google and, most recently, TikTok. And frankly, they’re more likely to go for a brand that appears at the very top of the search results. Marketing teams use SEO (search engine optimisation) to make a website more visible in online search results. But for this to work well, they also need a good content plan.
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SEO
November 14, 2023 · 5 min read
6 Ways Data Analytics to Help Your Digital Marketing
In an increasingly digital-dominated world, data has become the lifeblood of successful marketing strategies. With the ever-growing volume of information available, leveraging data analytics has emerged as a pivotal tool for businesses seeking to refine and optimise their digital marketing efforts. From understanding customer behaviour to refining advertising strategies, data analytics plays a critical role in shaping and enhancing digital marketing strategies. Amidst this data deluge, leveraging insights from this vast pool of information has emerged as a game-changer for businesses striving to carve a competitive edge and elevate their digital marketing endeavours.
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Development
November 14, 2023 · 5 min read
Web Development and SEO Integration Strategies
The combination of web development and search engine optimisation (SEO) represents a foundational cornerstone for achieving online success in the contemporary digital landscape. Web development, functioning as the structural foundation of a website, amalgamates with SEO strategies, which dictate the website’s visibility and ranking within search engines. This symbiotic relationship is vital in determining the success and effectiveness of a website in a highly competitive digital environment.
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Social Media
November 14, 2023 · 5 min read
Create Engaging Content For Social Media Ads in South Africa
With over 25 million active social media users in South Africa alone, businesses have an opportunity to reach a vast and diverse audience. However, in a landscape inundated with content, the challenge lies in creating ads that not only grab attention but also engage and resonate with viewers. This guide is tailored specifically for businesses looking to harness the potential of social media advertising in South Africa. Whether you’re a seasoned marketer or just starting, this guide will provide you with actionable insights to enhance your ad creation process and drive meaningful results.
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SEO
November 2, 2023 · 3 min read
Top 5 Digital Marketing Trends to Boost Your Business
Today, digital marketing is rapidly transforming and forever innovating. To help you navigate this dynamic terrain, we’ve compiled a list of the top five digital marketing trends that can give your business a competitive edge. Whether you’re a startup or an established company, embracing these trends can significantly impact your online presence, customer engagement, and, ultimately, your bottom line.
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Animation
November 2, 2023 · 5 min read
Top Video Marketing Trends for 2023
In the world of digital marketing, video content has become a dominant force. Over the past few years, video marketing has evolved at a rapid pace, and 2023 was no different. With advancements in technology, changing consumer behaviours, and the constant need to capture and retain audience attention, the future of video marketing is set to undergo further exciting transformations in the coming years.
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Digital Copywriting
October 11, 2023 · 5 min read
The importance of content creation for oil and gas audiences
Amidst the dynamic landscape of the oil and gas industry, one crucial factor stands tall in shaping its future success: content creation. In an era where information is not just power but also a driving force for innovation and growth, the significance of creating valuable and engaging content cannot be overstated. This article delves into the pivotal role content creation plays in the world of oil and gas, exploring how it not only informs and educates, but also fosters connections, drives efficiency, and fuels progress in this ever-evolving sector.
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Social Media
September 26, 2023 · 3 min read
Essential Digital Marketing Tips for Manufacturers
Although digital marketing is a well-established notion, numerous manufacturing firms continue to lean on conventional approaches to enhance their brand and product visibility. While events, referrals through word-of-mouth, and networking undoubtedly retain their success, the changing purchasing behaviours of industrial consumers underscore the importance of adopting key digital marketing strategies for manufacturers. These strategies are pivotal in ensuring sustained expansion over the long run.
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Social Media
September 19, 2023 · 5 min read
5 Reasons Social Media for Manufacturing Matters
Understand how social media helps manufacturers build visibility, increase website traffic, engage customers and communicate sustainable practices.
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Digital Creative
September 13, 2023 · 4 min read
Using Marketing and Design to Attract Mining Investment
How marketing, website design and visual storytelling can simplify technical mining information, build credibility and attract investors.
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Digital Strategy
September 6, 2023 · 5 min read
Digital Marketing for Mining Companies: Top 3 Strategies
In today’s rapidly evolving business landscape, mining companies are unearthing a new way to strike gold. Digital marketing has emerged as an indispensable tool for companies across the mining industry to engage, connect, and thrive online. Mining companies leverage innovative digital approaches to enhance their outreach, build meaningful relationships with stakeholders, and drive business growth. Traditionally associated with heavy machinery, companies in mining need a strategy to achieve their business goals while navigating the digital marketing realm.
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SEO
August 28, 2023 · 4 min read
5 Tips for Managing a Successful Data Analytics Project
Implementing an analytics project can be a game-changer for any business, providing valuable insights to make data-driven decisions. However, managing such a project requires careful planning, execution, and attention to detail. In this article, we will explore five crucial tips to ensure your analytics project is a resounding success, delivering actionable results and driving growth for your organisation.
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Digital Creative
August 21, 2023 · 3 min read
How to Transform Your Creative Team Into a Real Powerhouse
In today’s competitive business landscape, a high-performing creative team can be a game-changer for your organisation. To succeed in the ever-evolving market, businesses must empower their creative teams to become powerhouses of innovation, collaboration, and efficiency. In this article, we’ll uncover practical strategies to transform your creative team into an unstoppable force that delivers outstanding results.
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Social Media
August 14, 2023 · 3 min read
The Role of Social Media in Public Relations
In today’s digital era, social media has emerged as an integral component of modern public relations (PR) strategies. With billions of active users across various platforms, social media has revolutionised how organisations interact with their target audiences. In this article, we will explore the critical role of social media in public relations and how it has transformed the way businesses and brands communicate and build relationships with their stakeholders.
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Digital Strategy
August 7, 2023 · 7 min read
Women in Digital Marketing
When reflecting on women in marketing, the iconic scene of Mad Men’s Peggy Olson confidently strutting like a boss comes to mind. Women in marketing are the rockstars that shape the industry and continue to redefine marketing with their undeniable determination – they are not just breaking barriers but crushing them! They are marketing’s magic.
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Digital Strategy
August 7, 2023 · 6 min read
What is a Digital Marketing Strategy and Why It is Important?
The advent of the internet has revolutionised the way we live, work, and communicate. Alongside this transformation, a new era of marketing has emerged – digital marketing. In the vast landscape of cyberspace, businesses now have access to unprecedented opportunities to connect with their target audiences in ways never before imaginable. In this article, we delve into the fundamental elements of this modern-day approach to marketing, shedding light on its significance in driving success and growth. The concept of digital marketing strategy has revolutionised the way businesses promote their products and services, interact with customers, and build brand loyalty.
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Digital Creative
August 3, 2023 · 4 min read
The Significance of Flume’s Rebranding
Digital marketing is a rapidly evolving landscape, much influenced by technological advancements and ever-changing consumer behaviours. Rebranding enables digital marketing agencies to realign their core values, their mission, vision, and services to cater to the constantly changing needs of their clients or target audiences. By embracing a more contemporary image, agencies can establish themselves as leaders in the complex marketing industry.
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Digital Creative
July 12, 2023 · 5 min read
The Ultimate Guide to A Successful Rebranding
The key steps for successful rebranding, from research and strategy to visual identity, communication, implementation and ongoing refinement.
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SEO
June 28, 2023 · 3 min read
What is the Future of the Data Analytics Field in Digital Marketing
How AI, real-time insights, predictive analytics and cross-channel attribution are shaping the future of data analytics in digital marketing.
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SEO
June 26, 2023 · 3 min read
SEO is Always On: What Does It Mean and What Are the Advantages
As today’s world becomes more and more digital and online visibility can make or break a business, Search Engine Optimisation (SEO) has become an indispensable strategy for success. SEO is a critical aspect of digital marketing that ensures businesses remain visible and relevant in an increasingly competitive online environment. In today’s fast-paced digital world, SEO is always on, meaning it requires constant attention and ongoing efforts to stay ahead. To understand why SEO is always on, it is crucial to recognise the dynamic nature of search engines.
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Development
June 22, 2023 · 5 min read
What is the Future of App Development?
The field of app development has been rapidly evolving, shaping how we interact with technology and transforming various aspects of our daily lives. As we step into the future, it is essential we explore and understand the potential trajectory of app development. With emerging technologies, evolving user expectations, and shifting industry trends, the future of app development holds exciting possibilities and challenges. By gaining insights, we can better prepare for the transformative opportunities in the digital landscape and stay ahead in this dynamic and ever-evolving era.
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UX Design
June 8, 2023 · 5 min read
The Importance of User Interface Design in Mobile Applications and Websites
How strong UI design improves usability, responsiveness, engagement, brand trust and conversions across websites and mobile apps.
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Social Media
May 29, 2023 · 4 min read
How Social Media and Public Relations work together in the FMCG Industry
How social media and public relations work together in FMCG to build awareness, engage consumers, manage reputation and support product campaigns.
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SEO
May 24, 2023 · 4 min read
SEO and Content Marketing: How to Combine Them Effectively and Boost Your Potential Sales?
Combine SEO and content marketing to improve search visibility, attract qualified website traffic, build trust and support potential sales.
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SEO
May 16, 2023 · 5 min read
Data Science vs. Data Analytics vs. Machine Learning: What’s the difference & how do they work together?
Understand the differences between data science, data analytics and machine learning, and how these connected disciplines turn data into insights.
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Animation
May 8, 2023 · 2 min read
How beneficial is 2D video animation for advertising in the beverage industry?
There are several techniques that can be used for 2D animation, including, traditional hand-drawn animation, digital vector animation, and motion graphics. Traditional hand-drawn animation involves drawing each frame, while digital vector animation involves creating objects using mathematical equations that can be easily scaled and manipulated. Motion graphics, on the other hand, involves the use of text and graphic elements to create animated designs and illustrations.
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Digital Creative
April 26, 2023 · 2 min read
How digital marketing can help the hospitality industry?
See how digital marketing helps hospitality businesses increase visibility, target the right guests, improve engagement and drive more bookings.
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Digital Creative
April 20, 2023 · 5 min read
What Are the Benefits of Using 3D Rendering Services in the Aerospace Industry?
How 3D rendering helps aerospace teams visualise designs, test concepts, improve collaboration and present complex products to investors.
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SEO
April 12, 2023 · 2 min read
The Power of Digital Marketing – A Tourism and Hospitality Game Changer
As the world becomes more digitised and technology continues to evolve, the tourism and hospitality industry has undergone significant transformations with the advent of digital marketing. So, why exactly is digital marketing important in the tourism and hospitality industry? Digital marketing and the latest technological advancements like virtual reality (VR), augmented reality, and the emergence of food and travel blogs have changed how we approach travel, gather information and communicate with others.
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Development
April 6, 2023 · 3 min read
Big Data Analytics is Set to Redefine the Future for Aerospace
As the world becomes more digital, an enormous amount of data is constantly generated, from our social media activity to our curated Netflix accounts and many other areas in our everyday lives. As technology becomes more sophisticated and personalised according to each person’s preferences, newer and more current data continuously replaces existing data. Big data analytics is necessary to process and make sense of this vast amount of data.
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Digital Copywriting
March 15, 2023 · 2 min read
What Is Influencer Marketing?
Influencer marketing is one of the hottest trends in the industry and in this article we break down everything you need to know about this marketing strategy that’s taking the world by storm. Essentially, influencer marketing is a form of marketing that involves partnering with individuals who have a large following on social media platforms like Instagram, TikTok, YouTube, and more, to promote your brand and its products or services to their audience in exchange for payment or other rewards.
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Digital Copywriting
March 2, 2023 · 4 min read
Demystifying Digital Copywriting: The Potential of Persuasive Online Content
There’s an inside joke among many a copywriting circle within the creative industry when it comes to defining “copywriter”. The job title alone is more often than not met with vacant facial expressions (even from our own parents.) Copywriting in itself is quite straightforward – writing text, or “copy”, for print ads, scripts for television commercials and radio, etc. Digital copywriting, in contrast, takes it to a whole other platform. Literally. To a certain degree, digital copywriting is similar to traditional copywriting in that you are writing copy for marketing purposes.
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